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Tonic is based on simple, root philosophies. We share a love of the outdoors, taking care of our mind, body and the environment we love to play in. Over time nature's elements and countless chemical treatments had taken a toll on our hair. Not eager to sacrifice our style, we set out on a mission to develop a line of salon quality, environmentally-friendly hair care products specifically formulated for those who love being in the outdoors.

And so the birth of Tonic.

Growing up with a last name of Otonicar, the name Tonic was the obvious choice. Family is our keynote; they are a continual source of inspiration and remain spiritually, physically and morally invigorating. Tonic is a gift to our family.

Tonic products are formulated with organic ingredients, are safe for color treated hair, 100% earth-friendly and pure tonic for the soul.

We hope you love our products as much as we do!


Lauren & Mallory